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Analytics and Statistics: A Lesson From “Moneyball”
I’m Justin, and I started here in July as Director of Sports Industry Relations. I’ll be dropping by the blog every now and then to talk sports, FanBridge, fan management – and how they all work...
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Just Because it is an Infographic, Does Not Mean it is True.
Working for anything that involves analytics or data – you work in a sea of numbers. Numbers, analytics and associated data provide us with sales points, R.O.I. for clients, and add value to any effort...
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Should I Use Facebook Fan Pages or Timeline? Why Data is Always King.
Timeline is coming. In a few weeks, all profiles will be moved to the Timeline format. Many have opted in to activate Timeline already, but for most Facebook users it will be a substantial change....
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Who Wins the Social Media Super Bowl?
Giants or Patriots? While we won’t know the winner until Sunday, we do know who’s been winning the Social Media Super Bowl this season. Which team has the most Likes and followers? Which stadium reigns...
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Super Bowl Social Media Payout: Which Giants Gained the Most Likes and...
The Super Bowl. The biggest American sporting event of the year. Some watch it for the game, while others prefer the commercials. Some people like to just get together to eat snacks and spend time with...
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Get YouTube Subscribers with FanBridge: Email Campaigns
You’re using FanBridge to get more Likes on Facebook. You’ve read our blog posts about increasing engagement on Twitter. Now it’s time to answer another big social media question: How can I get YouTube...
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What the #%$^ are YouTube Analytics?
If you have a YouTube channel, you have access to important analytics for all of your videos. These analytics can give you valuable insight into how your fans are consuming your video content. They can...
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The YouTube Opportunity – Channel Owner Survey Results
A few weeks ago we asked YouTube Channel Owners how they manage and promote their videos. We wanted to gain more insight into the challenges faced growing their YouTube presence, as well as monetizing...
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New Feature: Track Email & Social Media’s Impact on YouTube ‘Watch Time’
YouTube has said over and over that “Watch Time” is the #1 most important metric for channels to care about. But have you ever wanted to know the actual impact your social media & email marketing...
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Analytics 3.0: Better than ever!
FanBridge has completely redesigned our Campaign Analytics page to include even more features and tools to help you better understand and target your audience: To quickly recap: Our analytics tools...
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Analytics Walkthrough: Heat Map
Our new Analytics 3.0 release welcomes several new features designed to help clients successfully target their audience and make future campaigns even more effective. Today, we’re highlighting one of...
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Ask the Co-Founders: 8 Fan Relationship Tips
FanBridge is always committed to the fans, and we all know that this relationship can be hard to manage. We asked the FanBridge co-founders Spencer Richardson and Noah Dinkin their thoughts on...
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Introducing Intelligent Targeting by FanBridge
Ever wanted to just send an email to a small group of your fans? Maybe you live in New York and just want to reach out to locals. Or maybe, you’re playing a show in Tokyo and you don’t want to...
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Ask FanBridge: What is a good open rate?
Team FanBridge is asked quite often about that pesky open rate. What exactly is it? Why does is matter? Do I have a good or bad open rate? How do I make it better? We thought we would clear the...
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10 things you need to know from SXSW
Every year, SXSW draws a massive crowd, inviting the biggest celebrities, the best new films, the most incredible new technology, and of course, music everywhere. In case you weren’t able to join the...
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What is Engagement?
Navigating the different social media platforms these days can be quite overwhelming. In addition to maintaining a presence on so many networks, you are also expected to track your performance and...
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What is a Good Engagement Rate?
Now that we’ve defined engagement, let’s dive into the analytics. What makes a good engagement rate? It can be hard to identify the benchmark to aim for, and it differs from platform to platform....
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5 Tips to Increase Your Email Engagement Rate
The success of an email campaign is largely determined by the open rate and click-through rate, or in other words, the audience’s engagement with your newsletter. It’s important to track these...
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[VIDEO] FanBridge Walkthrough: Take Your Email Marketing to the Next Level
Learning a new platform like FanBridge can be a daunting task. Email marketing is a big undertaking, and it’s important to know all of the features at your disposal so that you can do it...
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What is FanRank?
We know, we know. FanBridge has a lot of extras. That’s why some of them often go unnoticed and unused, including the FanRank feature. This unique tool allows you to see how engaged your...
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